The founder of Végania Désserts asked me to help her propel her products through a major market. I helped her create her commercial website. I also guided her in the choice of her brand image, produced professional visual content and coordinated her communications activities.
Through this mandat
-Artistic direction : Artistic direction both in terms of guidance in the design of the new brand image, but also for photo shoots. In order to portray the company and thus have content in hand for setting up the website. Please note that that I'm not the designer of the logo.
-Photography : In addition to setting up artistic direction for the photo shoots so that they please the client, I was behind the camera for all of the photos below, and am behind the photo editing as well.
-Culinary styling : Through the photo shoots, I had the chance to explore culinary styling, set up the product and encourage its preservation. I also had the chance to hand-make the large panels used as backdrops for the photo shoots.
