La Safranière des Cantons offers over 40 varieties and a hundred cultivars of fruit and vegetables, top-of-the-range spices and gourmet prepared products.
Sustainable agriculture
As a certified organic farm, we have to comply with a number of stringent rules and practices. It's also important for us to take a long-term view, minimize tillage and manage our biodiversity environment. All this to create harmony between all these elements of the natural chain.
We also give it love!
Through this mandat :
-Stategy : Market analysis and positioning on the La Safraniere des cantons communication axis, and benchmarking of its service and product offering in its market. My observation was that they needed to adjust product type and basket formula to capture additional market share. A better description, presentation and organization of deliveries was then reflected in a realistic way in the daily life of the market gardener. Result: the solution was to propose improvements to the website, the description of offers and products, and to eliminate certain irritating elements in the registration sequence for subscribers to the organic basket
-Artistic direction : Setting up the direction and art direction to direct the inspiration behind the photo shoots, the photo editing but also the ideal type of content to publish on the company's platforms.
-Photography : In addition to setting up artistic direction for the photo shoots so that they please the client, I was behind the camera for all of the photos below, and am behind the photo editing as well.
