Logo : Helping customers identify their logo preferences, while proposing a framework that respects the communication objectives previously determined in the analysis. My role was above all to accompany the customer and the graphic designer who created the logo. However, I was behind the initial artistic direction leading to this logo, and was conductor of the orchestra during the fine-tuning round. I didn't design the logo myself, although I conceptualized it and orchestrated the process with the graphic designer.

Artistic direction : Artistic direction both in terms of guidance in the design of the new brand image and product labels, but also for photo shoots. In order to portray the company and thus have content in hand for setting up the website

Web site: Complete design of a Square space web site for the customer, with different ways of integrating the translation.

Photography : In addition to setting up artistic direction for the photo shoots so that they please the client, I was behind the camera for all of the photos below, and am behind the photo editing as well.

Culinary styling : In order to discover the authentic taste of his products, the artisan collaborated with chef Chloé Ostiguy. Together, they have developed recipes that highlight the values of sharing through hearty meals and the richness of our Nordic region. I had the pleasure of directing these photo shoots and creating the settings so that they matched the chef's dishes while respecting the guidelines of the new image.