Catherine Labonté is a renowned glass artist with an international clientele. She wanted me to help her promote her business to generate more sales. We developed a communications plan to reveal her true target audience and establish a strategy that would enable her to achieve her goals. We redesigned her corporate image to reflect the artist's colors. She wanted something more modern, minimalist and unique. We then created the content and coordinated the project to keep it on track.
Through this mandat:
-Artistic direction: : Artistic direction both in terms of guidance in the design of the new brand image , but also for photo shoots. In order to portray the company and thus have content in hand for setting up the website. Catherine was already working with a graphic designer, so I didn't design the logo, but helped her with the brainstorming and art direction to align it with the essence of her company. Please note that the idea for the new funky, colourful atmosphere was the product of my imagination, and I'm also the one who made the large board for use as photo backgrounds.
-Photography : In addition to setting up artistic direction for the photo shoots so that they please the client, I was behind the camera for all of the photos below, and am behind the photo editing as well. Several photo shoots were carried out with Catherine, mobilizing an artistic direction at each session to create a fictitious decor.
-Social: Content creation and social networking. Throughout the year, we create photo banks adapted to your strategy, animate your social networks and manage your newsletter.
-Newsletter et Website: Catherine already had a superb website that she maintained well. I simply suggested to Catherine a slight clean-up of the website and the integration of a newsletter sign-up pop-up. Catherine also commissioned me to write her monthly newsletter.
Web site
Social
Combining roughness with bright, funky colours, at the image of the artist.
