Rachel Whalen

The success of any organization depends on a sound communication strategy, spanning from the development of a communications plan to the implementation of the action plan. In collaboration with the client, I propose communication adjustments to align communication tools with the company's objectives and its market positioning.

The essence of branding lies in showcasing uniqueness. My role involves assisting clients in discovering and defining their individual essence. I offer art direction and coach graphic designers to ensure that visual productions seamlessly align with the brand's communication objectives and identity requirements.

My photography endeavors are focused on capturing and presenting the aesthetic coherence inherent in every creative project, rooted in meticulous artistic research and direction. With a specialization in lifestyle photography, my goal is to vividly translate your essence into a tangible aesthetic experience. With over 13 years of experience in photography, six of which have been dedicated to professional practice, I bring a wealth of expertise to every project.

Accompanying craftsmen and artists entails engaging in meaningful discussions, understanding their intrinsic motivations, and delving into the core purpose of their business mission. Through attentive listening, unwavering support, and insightful advice, I assist in establishing the structural framework necessary for the growth of a small business, thereby fortifying its foundations during this pivotal phase of development.

A meticulously crafted website serves as the digital storefront for any company. By tailoring its design to meet both structural and functional requirements and fully embodying its brand identity, a company can craft a memorable online experience that bolsters its credibility, captivates its target audience, and fosters growth. While I may not be a webmaster, I specialize in aligning the company's needs with the array of digital construction tools available, ensuring an optimal online presence.

Selecting the appropriate communication channels for content dissemination is paramount. Equally crucial is the ability to craft impactful content in suitable proportions and deploy it effectively. I aid companies in formulating their social media strategies and provide assistance in the meticulous planning of their platform activities on a day-to-day basis.

In collaboration with application developers, I strive to enhance the functionality and user-friendliness of digital tools. To me, the optimization opportunities are readily apparent, as are any functional inconveniences. Let's work together to make using digital tools a more enjoyable experience.